Kraftwich

Kraftwich by Swissbake represents the premium bakery chain's answer to Singapore's fast-casual dining segment, offering halal-certified quick service focused on sandwiches, salads, coffee, pastries, and cakes. The concept targets busy professionals and health-conscious diners who need nutritious, satisfying meals without sacrificing quality or spending extended time at lunch.

The menu features freshly prepared sandwiches using Swissbake's own artisanal breads, alongside a customizable salad bar where customers can "kraft" their own creations by selecting from an array of fresh vegetables, proteins, and dressings. This build-your-own approach appeals to those with dietary preferences or restrictions, while grab-and-go options cater to the truly time-pressed. The establishment also serves quality coffee and showcases Swissbake's renowned pastries and cakes, making it suitable for both quick lunches and afternoon tea breaks.

Kraftwich operates multiple locations across Singapore's business districts and shopping centres, including outlets at Paya Lebar Square, OUB Centre at Raffles Place, Hillion Mall, Marina One, Singapore Management University, and previously at Clarke Quay Central and Tanjong Pagar Centre. This strategic positioning ensures office workers and shoppers have convenient access to halal-certified fast-casual dining. However, some outlet closures have been reported, so verifying location status before visiting is advisable. The combination of Swissbake's baking expertise, halal certification, and focus on fresh, healthy ingredients has established Kraftwich as a reliable option for Singapore's working crowd.