Roti Mum

Roti Mum is Singapore's first open-concept bakery chain, renowned for popularising fragrant coffee-coated buns across Southeast Asia and building an international franchise network that spans multiple countries. Founded in Singapore, the brand has achieved significant recognition, earning the Franchisor of the Year 2017 award from the Franchising and Licensing Association of Singapore, and expanding to locations including China, Korea, Philippines, Indonesia, Saudi Arabia, UAE, Kuwait, Qatar, and Bahrain.

The bakery's signature offering is its coffee-flavoured bun, featuring a crusty aromatic coffee coating over soft, buttery bread that delivers an addictive combination of textures and flavours. Beyond the flagship coffee bun, Roti Mum offers variations including chocolate buns, butter buns, and oat buns, all made with high-quality premium ingredients in open kitchens where customers can watch the baking process unfold. This transparency builds trust and creates an engaging bakery experience that goes beyond simple transactions. The brand holds halal certification from the Islamic Religious Council of Singapore (MUIS), making it accessible to Muslim consumers.

With seven locations across Singapore including IMM Mall, AMK Hub, Causeway Point, and Wisma Atria on Orchard Road, Roti Mum has established strong presence in both neighbourhood malls and prime shopping districts. The bakery taps into Singaporeans' love for affordable indulgences and the cultural nostalgia associated with coffee buns, which have been a Southeast Asian favourite for decades. For customers seeking freshly baked treats at accessible prices, Roti Mum delivers consistent quality across all outlets whilst maintaining the aromatic appeal that makes coffee buns irresistible to passing shoppers.