Rice & Box by Tenderfresh extends the legacy of the well-established Tenderfresh brand, which has been a familiar name in Singapore since the early eighties when it first started at Whitley Road Food Centre. This concept brings Tenderfresh's signature offerings to convenient shopping mall locations, making their popular dishes more accessible to shoppers and diners across the island.
The restaurant specialises in signature chicken preparations cooked in various styles, including Ayam Masak Merah and Thai Sweet and Sour variants, served alongside tasty rice. Beyond chicken, the menu features root beer-battered fish and chips, charcoal barbecued Spring Chickens and Chicken Wings, and Fried Spring Chickens. The Western menu items cater to those seeking familiar comfort food with halal certification.
Operating from 10am to 10pm daily, Rice & Box maintains outlets at strategic locations including White Sands at 1 Pasir Ris Central Street 3 #B1-09 and previously at JCube in Jurong East. The White Sands location serves residents and visitors in the eastern part of Singapore, offering dine-in and takeaway options for those shopping or living in the area.
As a halal-certified establishment under the Tenderfresh Group umbrella, Rice & Box provides quality assurance to Muslim diners whilst maintaining the cooking standards that made Tenderfresh popular over the decades. The restaurant represents a modern iteration of traditional recipes, packaged conveniently for contemporary Singapore's fast-paced lifestyle whilst preserving the flavours that established Tenderfresh's reputation.