Launched in mid-March 2020 just as Singapore entered COVID-19 lockdown, Smitten Ice Cream Bar demonstrated remarkable resilience by establishing itself as Singapore's leading halal-certified artisan ice cream crafter. Located at The Bedok Marketplace along Bedok Road, this establishment has built a devoted following for their premium frozen treats made fresh daily using the finest ingredients.
The menu showcases creative flavours that go beyond typical ice cream shop offerings. From local favourites like Mao Shang Wang durian to indulgent options like Hazelnut Cookie Dough, Strawberry Cheesecake, Peanut Butter Mud Pie, Biscoff, Pistachio Almond, and Cookies & Cream, each scoop reflects careful craftsmanship. Starting at per scoop, the pricing positions them in the premium category, though customers generally agree the quality justifies the cost. Beyond ice cream, they serve waffles and croffles that complement their frozen offerings perfectly.
Operating from noon to 11pm on most days, with extended hours until 1am on Fridays and Saturdays, Smitten caters to afternoon treat-seekers and late-night dessert enthusiasts alike. The location at The Bedok Marketplace provides convenient access to the eastern Singapore community, while their halal certification opens doors to Muslim customers who often have limited options in the artisan ice cream space.
The founders' ability to navigate a challenging launch period and emerge as a neighbourhood favourite speaks to both product quality and business savvy in an increasingly competitive market.