fluff stack
at Suntec City
The menu showcased various flavor profiles, with the Strawberry Cheese Souffle Pancakes at $12.80 becoming their signature alongside Tiramisu, Salted Caramel, Hazelnut Chocolate, and Mango Passionfruit variations. What made Fluff Stack special was their consistency in delivering that perfect wobble and airy texture, achieved through precise technique and quality ingredients. Each pancake arrived as a towering work of art, generously topped and Instagrammable, justifying the premium pricing in a market where regular pancakes cost a fraction of the amount.
However, in May 2025, Fluff Stack announced the closure of all five Singapore outlets, citing the challenging F&B climate that has claimed numerous restaurants post-pandemic. The decision reflected broader industry struggles with rising costs, labor shortages, and changing consumer habits where novelty items face difficulty maintaining long-term customer interest once the initial hype fades. Fluff Stack's closure represents not just a business ending but the conclusion of an era when souffle pancakes dominated Singapore's cafe scene, reminding entrepreneurs that even successful concepts must evolve continuously to survive in one of the world's most competitive restaurant markets.
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