fluff stack

Fluff Stack rode the souffle pancake wave that swept Singapore, building a six-year legacy as one of the city-state's premier destinations for the impossibly fluffy Japanese-style pancakes that became social media sensations. Operating from strategic locations including Suntec City, Northpoint City, PLQ Mall, and Westgate, this halal-certified cafe perfected the art of souffle pancakes – jiggly, cloud-like creations made from scratch for each order, requiring patient 15-minute waits that customers gladly endured.

The menu showcased various flavor profiles, with the Strawberry Cheese Souffle Pancakes at $12.80 becoming their signature alongside Tiramisu, Salted Caramel, Hazelnut Chocolate, and Mango Passionfruit variations. What made Fluff Stack special was their consistency in delivering that perfect wobble and airy texture, achieved through precise technique and quality ingredients. Each pancake arrived as a towering work of art, generously topped and Instagrammable, justifying the premium pricing in a market where regular pancakes cost a fraction of the amount.

However, in May 2025, Fluff Stack announced the closure of all five Singapore outlets, citing the challenging F&B climate that has claimed numerous restaurants post-pandemic. The decision reflected broader industry struggles with rising costs, labor shortages, and changing consumer habits where novelty items face difficulty maintaining long-term customer interest once the initial hype fades. Fluff Stack's closure represents not just a business ending but the conclusion of an era when souffle pancakes dominated Singapore's cafe scene, reminding entrepreneurs that even successful concepts must evolve continuously to survive in one of the world's most competitive restaurant markets.