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PrimaDeli

3.2 (32 reviews)
✅ MUIS Certified
🥡 Takeaway
🍽️ Dine In
PrimaDéli stands as Singapore's pioneering home-grown halal bakery franchise, revolutionizing the local baking industry since its establishment as the first bakery franchise in the city-state and subsequently growing to become the largest halal bakery chain with over 30 outlets across Singapore. The brand's comprehensive MUIS halal certification covers all products and outlets, ensuring that every cake, pastry, and baked good meets strict Islamic dietary requirements while maintaining the highest quality standards. PrimaDéli's strategic expansion across diverse neighborhoods—from Yishun and Jurong to AMK Hub and Eastpoint Mall—demonstrates their commitment to making quality halal baked goods accessible to every corner of Singapore. The franchise's success has not only established new standards for halal bakery operations but also proven the viability of local brands competing effectively in Singapore's competitive food retail landscape.

The culinary innovation at PrimaDéli brilliantly balances Asian heritage with Western baking traditions, creating a unique product range that includes signature items like pandan chiffon cakes, kaya buns, and curry puffs alongside Western classics such as French pastries and specialty cakes. The bakery's famous offerings include their immensely popular waffles, perennial favorites like chicken pies and egg tarts, and premium signature cakes including Blackforest, Rainbow Fantasy, and Durian King that cater to both everyday treats and special celebrations. Seasonal specialties such as Mini D24 Durian Snowskin Mooncakes filled with luxurious D24 durian filling showcase the bakery's ability to adapt traditional recipes for contemporary tastes while maintaining authentic flavors. The comprehensive product range extends from daily breakfast pastries and lunch options to elaborate wedding cakes and celebration treats, ensuring that PrimaDéli serves customers across all dining occasions while maintaining consistent quality and halal standards.

PrimaDéli's cultural and commercial significance extends far beyond its role as a bakery chain to its position as a symbol of Singapore's entrepreneurial success and multicultural inclusivity in food retail. The brand's achievement in establishing Singapore's first halal bakery franchise has inspired countless other local food entrepreneurs while demonstrating that religious dietary requirements can be seamlessly integrated into mainstream commercial success. Through their comprehensive online platform at primadeli.com.sg offering delivery and self-collection services, PrimaDéli has adapted to modern retail expectations while preserving traditional baking quality and halal integrity. The franchise's presence in major shopping centers and neighborhood locations ensures that Singapore's Muslim community, along with health-conscious consumers preferring halal-certified products, has consistent access to quality baked goods that celebrate both local flavors and international standards, making PrimaDéli an integral part of Singapore's inclusive food ecosystem.

Contact & Location

All 46 Locations

Business Hours

Hours Not Set

Business hours not available

Quick Actions

More at 110 Yishun Ring Road

Reviews & Ratings

Customer Reviews

3.2 / 5

Based on 32 reviews

Negative Reviews

Jian Hao Tan Jian Hao Tan

Staff really black face and not very pleasant in serving us! But the standard of the waffles are sti

The staff were quite unfriendly and not very pleasant in serving us. However, the standard of the waffles is still there, so it wasn't too bad!

M. Tan M. Tan

Clearly, they have been raising their waffle prices every year without raising the quality of the wa

They seem to be raising their waffle prices every year without improving the quality. The kaya spread didn't even cover half of the waffle. Staff were hasty and abrupt during payment. I'll pass.

Vyas TV Vyas TV

They used to have the best waffles I've ever had. And then the M&A happened. They've started skimpi

They used to have the best waffles I've ever had. Then the M&A happened. They've started skimping on the chocolate fillings. Just sad.

Yong Yu Tan Yong Yu Tan

Hi Prima Deli team, I would like to feedback on an utterly unpleasant shopping experience at the he

Hi Prima Deli team, I would like to provide feedback on an utterly unpleasant shopping experience at your Heartland Mall outlet. Date: 05-09-23 Time: 8pm++ I was there to purchase a box of cream puffs. Unfortunately, due to how the puffs were packaged, two cream puffs fell out of the box, which was really flimsy. I passed the remaining box of cream puffs, along with the fallen ones, back to the cashier and apologized. I then took a new box of cream puffs and returned to the cashier for payment. During payment, the most upsetting part was that the cashier showed no empathy and sarcastically told me I would need to pay for two boxes?! She even laughed and joked while my expression was stern and puzzled by her words and actions. While I was getting the new box from the fridge, I heard her tapping the initial box of cream puffs that I had returned to her. It seemed she was trying to cover up a fault in order to bill me for the ones I had dropped? Firstly, I didn't even drop the box; the cream puffs miraculously just slipped out of the box. This will be my last visit here!!

Guan Kiat Tan Guan Kiat Tan

Waffle is quite disappointing. Used to have thick and soft waffle. The quality now is hard and dry a

The waffle is quite disappointing. We used to have thick and soft waffles. The quality now is hard and dry, and the heat setting control is bad. Most probably they have cut down on their batter ratio, causing it to burn more easily.

Positive Reviews

Jitendra Tan Jitendra Tan

Genuinely, one of the best waffles I have ever had. They give a generous amount of filling and have

Genuinely, one of the best waffles I have ever had. They offer a generous amount of filling at a reasonable price for the scrumptious waffle and fillings. Their freshly baked-on-the-spot waffles are crunchy, and with a generous amount of filling, they make a good breakfast or snack. Very pleased with the taste and service. :)

No, Thank You No, Thank You

Best waffles in Singapore. Consistent quality for many years.

Best waffles in Singapore. Consistent quality for many years.

Jocelyn Lim Jocelyn Lim

One of the best place to customize your kids cake. Look for Elise....she is very helpful.

One of the best places to customize your kids' cakes. Look for Elise... she is very helpful.

Jovial Tan Jovial Tan

Best waffles ever! Peanut butter is my favorite

Best waffles ever! Peanut butter is my favorite.

Shawn Tan Shawn Tan

Great service especially from a middle-aged bespectacled lady who made my waffle with an extra crisp

Great service, especially from a middle-aged, bespectacled lady who made my waffle extra crisp. I appreciate the gesture!

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