Tauhuay.SG identified and filled a significant gap in Singapore's dessert landscape when it opened in July 2020 along Joo Chiat Road – becoming one of the few Muslim-owned establishments specializing in tauhuay (soya beancurd), a beloved traditional dessert that had been largely unavailable to Muslim consumers seeking halal-certified options. This Muslim-owned takeaway shop at 60 Joo Chiat Road operates daily except Mondays from 10am to 6pm, serving the Katong neighborhood's diverse community.
The menu showcases tauhuay in multiple variations, all priced under $3.00 to maintain accessibility. Their Original Beancurd starts at just $1.70, while topped versions featuring gula melaka, longan, red bean, sea coconut, and cincau cost $2.50. More elaborate options include Beancurd with Taro Balls ($3.00), Beancurd with Tangyuan glutinous rice balls ($3.00), the 4 Happiness combining cincau, longan and sea coconut ($3.00), and the premium 5 Treasure featuring cincau, red bean, taro and sweet potato balls ($3.59). Beyond beancurd, they serve various soy milk options and complementary snacks that round out a traditional dessert experience.
The shop's incorporation as Tauhuay.SG Pte. Ltd. in July 2020 reflected entrepreneurial recognition of an underserved market segment. By offering halal-friendly versions of this classic Chinese dessert, they've enabled Muslim families to enjoy a staple that's deeply embedded in Singapore's food culture. Their online ordering system through cococart makes pre-ordering convenient, while their Joo Chiat location benefits from the area's food tourism and strong local foot traffic, positioning them well to serve both neighborhood residents and curious visitors exploring the historic shophouse district.