Jom Chic-kata by Ikah Jamil

Jom Chic-kata by Ikah Jamil brought Thai BBQ and steamboat dining to Geylang Road, founded by multi-talented actress, singer, and serial food entrepreneur Ikah Jamil who has launched several F&B ventures including Kream.sg, Frites.sg, and Bibik2go.sg. The restaurant's name played on the Malay phrase "jom chic-kata" – an invitation to gather and chat, perfectly capturing the communal nature of Thai BBQ and steamboat dining where groups surround grills and soup pots, cooking their own meals while socializing.

Located at 810 Geylang Road, the establishment offered the popular Thai-style BBQ and steamboat experience where diners select raw ingredients that they grill on tabletop burners or cook in bubbling broth. This interactive dining format has gained popularity in Singapore for its entertainment value and flexibility, allowing guests to customize their meals according to preferences and dietary restrictions. The halal certification made it accessible to Muslim diners who might otherwise miss out on this trendy dining experience.

Unfortunately, Jom Chic-kata has since closed, joining the list of celebrity-backed F&B ventures that couldn't sustain operations despite initial recognition and enthusiasm. The closure illustrates the harsh realities of Singapore's restaurant industry where celebrity association and good concepts don't guarantee survival – profitability depends on execution, location suitability, operational efficiency, and building a loyal customer base beyond initial curiosity-driven traffic. Ikah Jamil's continued presence in F&B through her other ventures suggests resilience and learning from experience, common among entrepreneurs who view failed ventures as stepping stones rather than endpoints.