Tutti Fruitti

Tutti Frutti Frozen Yogurt was an American retail chain specializing in self-serve frozen yogurt that expanded into Southeast Asian markets including Singapore, bringing the popular California-based concept to local dessert enthusiasts. The brand established a presence in Singapore through franchised operations, offering a modern, interactive dessert experience where customers could create customized frozen yogurt combinations according to personal preferences.

The Tutti Frutti concept centered on providing diverse dietary options to accommodate various customer needs and preferences. The menu included gluten-free, dairy-free, and vegan options alongside halal-certified selections and no-added-sugar varieties. Exclusive soy-based frozen yogurt options catered to those seeking dairy alternatives, while all products contained active probiotic cultures that delivered the natural health benefits associated with yogurt cultures embraced for centuries.

Singapore locations operated at several prominent areas including Arab Street, Haji Lane, Clementi, Marina Bay, Shenton Way, Asia Square Tower, and City Square Mall. The self-serve model allowed customers to select from various fruit-based yogurt flavors including blackcurrant, strawberry, pink grapefruit, and pistachio, then customize their creations with an array of toppings ranging from fresh fruits to candy and nuts. The pricing structure typically charged by weight, with the Clementi location notably offering one of the most affordable rates at S.96 per 100g.

The frozen yogurt base at Tutti Frutti was characterized by its extremely light consistency, described as slightly icy with a texture similar to chendol soft serve. This lighter profile differentiated it from denser ice cream alternatives, appealing to health-conscious consumers seeking lower-calorie dessert options. The variety of fruit-based flavors and the interactive self-service experience made it popular among young adults and families looking for casual dessert destinations.

However, current indications suggest that Tutti Frutti's Singapore operations have since closed, with the country listed among locations where the brand "previously" operated. During its active years in Singapore, Tutti Frutti represented an accessible halal-certified frozen dessert option in multiple convenient locations, combining health-conscious ingredients with customizable flavor experiences. The closure marks the end of the brand's Singapore chapter, though the international chain continues operations in other markets across North America and select Asian countries.