Auntie Anne's Singapore represents a significant milestone in the global pretzel chain's expansion into Southeast Asia, achieving complete MUIS halal certification across all 15 outlets islandwide in December 2021, making their freshly baked soft pretzels accessible to Singapore's entire multicultural community. The brand's commitment to sourcing all ingredients from MUIS-approved halal-certified suppliers demonstrates their dedication to inclusive dining, while their strategic locations spanning from AMK Hub and Compass One to premium destinations like The Paragon and VivoCity ensure that their artisanal pretzel experience reaches customers across all socioeconomic segments. This Pennsylvania-born concept has successfully adapted to Singapore's diverse palate preferences while maintaining the authentic hand-rolled, freshly baked quality that has made Auntie Anne's a beloved international brand.
The extensive menu at Auntie Anne's showcases both traditional American pretzel craftsmanship and innovative flavors tailored for the Asian market, featuring their signature Cinnamon Sugar Pretzel alongside unique offerings like Matcha Green Tea and Seaweed pretzels with nori. Their sweet selections include indulgent options like Almond Crunch with caramelized almonds and Chocolate Éclair varieties, while savory choices encompass The Original Pretzel, Parmesan cheese-topped versions, and Sour Cream & Onion flavors. Beyond traditional pretzels, their menu extends to Pretzel Stix, bite-sized Pretzel Pops, Pretzel Dogs featuring classic corndog and chicken sausage options, and innovative Cheddar cheese bites baked in pretzel dough, all priced accessibly from S$3.30 for original flavors, making gourmet pretzel experiences affordable for everyday indulgence.
Auntie Anne's success in Singapore lies in their perfect balance of maintaining authentic American pretzel-making techniques while embracing local innovation, exemplified by their vegan-friendly options made with egg-free and dairy-free dough that caters to diverse dietary preferences. Their introduction of Singapore's first dine-in pretzel cafe at Jurong Point represents their evolution beyond quick-service kiosks to comprehensive dining destinations, while their island-wide delivery service ensures convenience for customers throughout Singapore. The brand's consistent quality across all locations, combined with their commitment to freshly baked products prepared throughout the day, has established them as a unique player in Singapore's competitive snack food market, successfully carving out a niche that bridges American comfort food traditions with local halal dining requirements and Asian flavor preferences.
Bought 2pcs of almond pretzels today at 2pm @ Nex serangoon. Dissapointed, i think its overnight lef
Bought 2 pieces of almond pretzels today at 2pm at Nex Serangoon. Disappointed, I think they were overnight leftovers or made early this morning. The texture was hard, not soft like just baked. So sad.
Carolyn Ng
Nice and fresh pretzels, comes warm. Taste of dough is special. A bit pricey for dough though.
Nice and fresh pretzels, served warm. The dough has a special taste. A bit pricey for dough, though.
Cheryl Tan Hui Ling
Came at 815PM on a Saturday. Ordered Eclair Stix but was told sold out. Clearly the display had. Thi
Came at 8:15 PM on a Saturday. Ordered Eclair Stix but was told they were sold out, even though the display clearly had them. This isn't the first time I've had an order rejected like this. It always feels like the staff is too lazy to prepare them, as they seem to be already packed up and cleaned down.
Weekends are busy periods, but they closed an hour earlier than they should have?
Not sure if management is aware of how their staff is slacking off.
Vincent Tan Kian Seng
Bread is nice as usual, but for this time round there's a indian staff manning the cashier, which ju
The bread is nice as usual. However, this time, an Indian staff member was manning the cashier. He took my money and gave me the change without telling me or showing me the price. When I asked for the price, he became defensive, saying, "The price is correct, the lemonade you're holding isn't free, you know?" Well, of course I know, but at least tell your customer the total price before taking their money.
Positive Reviews
Eileen Tan
Super super love their pretzels, esp when it is hot!!!! 😂😋😛 …
Super love their pretzels, especially when they are hot!!!!
Adrian Tan
Date: 24th July 2025.
Dear Sir/Madam
I like to placed a record for your front Duty service staffs.
Date: 24th July 2025.
Dear Sir/Madam,
I would like to commend your front duty service staff.
(1) Chinese Lady Ms Linda.
(2) Malay Ladies
From Auntie Anne's at NEX Shopping Mall. All who served me with a high level of attentiveness, friendliness, courtesy, and professionalism when I often order hot dog buns. I feel so relieved that your staff can remember my name, Adrian William, and even called me by wishing me good morning, Adrian. Wonderful days.
All three service staff provide excellent service, and remembering customers' names plays a very important role. Well done!
I hope other outlet service staff can read this and exchange experiences in customer service. Thank you to Auntie Anne's management for having good employees and such courteous staff who cater to every public customer's needs.
Honestly, not every staff is patient. I hope these three staff members deserve some tokens of appreciation from the company to maintain morale, support, and a good image for the company.
Thank you,
Best Regards,
Mr. Adrian William
24th July 2025
Ahmad Aliman
Ika almost give the perfect service. I repeat a lot of time
Ika provided almost perfect service. I've returned many times.
Chloe Tan
The grocer was soooo nice. I asked for a seaweed pretzel but he thought I said cinnamon stick, and h
The grocer was so nice. I asked for a seaweed pretzel but he thought I said cinnamon stick. He gave me a seaweed pretzel for free! He was so nice and the food was so good. Definitely coming again.
Ella Tan
Was there to buy pretzel during my lunch time. Was served by your friendly male staff, he is very ni
Was there to buy pretzels during my lunch break. I was served by your friendly male staff; he was very nice, patient, and took the order meticulously and in a timely manner. Even though the queue was quite long, the line still moved fast. The quality of the food is very good, hot and delicious, and just right for a tea break. Thank you so much.