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Auntie Anne's

at JEM

3.6 (195 reviews)
✅ MUIS Certified
🥡 Takeaway
🍽️ Dine In
Auntie Anne's Singapore represents a significant milestone in the global pretzel chain's expansion into Southeast Asia, achieving complete MUIS halal certification across all 15 outlets islandwide in December 2021, making their freshly baked soft pretzels accessible to Singapore's entire multicultural community. The brand's commitment to sourcing all ingredients from MUIS-approved halal-certified suppliers demonstrates their dedication to inclusive dining, while their strategic locations spanning from AMK Hub and Compass One to premium destinations like The Paragon and VivoCity ensure that their artisanal pretzel experience reaches customers across all socioeconomic segments. This Pennsylvania-born concept has successfully adapted to Singapore's diverse palate preferences while maintaining the authentic hand-rolled, freshly baked quality that has made Auntie Anne's a beloved international brand.

The extensive menu at Auntie Anne's showcases both traditional American pretzel craftsmanship and innovative flavors tailored for the Asian market, featuring their signature Cinnamon Sugar Pretzel alongside unique offerings like Matcha Green Tea and Seaweed pretzels with nori. Their sweet selections include indulgent options like Almond Crunch with caramelized almonds and Chocolate Éclair varieties, while savory choices encompass The Original Pretzel, Parmesan cheese-topped versions, and Sour Cream & Onion flavors. Beyond traditional pretzels, their menu extends to Pretzel Stix, bite-sized Pretzel Pops, Pretzel Dogs featuring classic corndog and chicken sausage options, and innovative Cheddar cheese bites baked in pretzel dough, all priced accessibly from S$3.30 for original flavors, making gourmet pretzel experiences affordable for everyday indulgence.

Auntie Anne's success in Singapore lies in their perfect balance of maintaining authentic American pretzel-making techniques while embracing local innovation, exemplified by their vegan-friendly options made with egg-free and dairy-free dough that caters to diverse dietary preferences. Their introduction of Singapore's first dine-in pretzel cafe at Jurong Point represents their evolution beyond quick-service kiosks to comprehensive dining destinations, while their island-wide delivery service ensures convenience for customers throughout Singapore. The brand's consistent quality across all locations, combined with their commitment to freshly baked products prepared throughout the day, has established them as a unique player in Singapore's competitive snack food market, successfully carving out a niche that bridges American comfort food traditions with local halal dining requirements and Asian flavor preferences.

Customer Reviews

3.6 / 5

Based on 195 reviews

Contact & Location

This Location

JEM View all businesses in JEM →

50 Jurong Gateway Rd, #B1 - 32 Jem, Singapore 608549, JEM, Singapore 608549

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Business Hours

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Reviews & Ratings

Customer Reviews

3.6 / 5

Based on 195 reviews

Negative Reviews

Sweetie Pie Sweetie Pie

I come to buy just 2 corndog but the seller say cannot sell because there is Someone buy in bulk. M

I came to buy just two corndogs, but the seller said they couldn't sell them because someone was buying in bulk. Might as well close the whole shop if it's open but you can't buy anything. Why don't you have a separate factory for bulk orders?

Ridzuan Ahmad Ridzuan Ahmad

I have gone to Auntie Anne’s Jem outlet several times and I am always disappointed with the service.

I have visited Auntie Anne's Jem outlet several times and I am always disappointed with the service. The staff are unfriendly, especially those attending to the POS machine. They always have a look as if people owe them a living. If not for my liking of pretzels and the fact that the Jem outlet is the nearest to my house, I would not even bother coming here. I bought two pretzels for $8.30 and paid with $10 (well, sorry, I didn't have exact change, though I understand you prefer it). The Malay staff gave me a frustrating look as she pondered how to give me change from the till. She asked if I had $0.30, and I said I didn't. In the end, she did have the change. I don't understand why Auntie Anne's has to promote this system of preferring exact change.

Muslihah M. Muslihah M.

Please make sure they don't miss giving out your items. They didn't give us the caramel sauce we h

Please make sure they don't miss giving out your items. They didn't give us the caramel sauce we paid for (3 tubs) and missed one drink! Plus, we ordered passionfruit but received lime. We only noticed when we were in the car on the way home. Now I understand the 2-star rating.

Cheryl Angel Cheryl Angel

Would like to highlight the dough was tough compared to other Auntia Anne's outlet. Hope the staffs

I would like to highlight that the dough was tough compared to other Auntie Anne's outlets. I hope the staff can prepare it better for customers to enjoy. Kindly advise staff to follow SOP when doing their work. I appreciate the friendly customer service, but I found it very inappropriate when the cashier staff was singing loudly while attending to customers.

Yee Yee

First time patronising Auntie Anne in Singapore given the price differential between here and in JB,

First time patronising Auntie Anne's in Singapore, given the price difference compared to JB, and I was terribly disappointed with the quality difference. The pretzel stick we got was perhaps left out for too long, making it nothing but a tough piece of bread stick with no flavour. The original pretzel was a little better, but we thought it was only because it was hot. Such an experience shouldn't happen when we're paying more, especially considering the long queue was to serve customers hot pretzels. If this was my first time having this anywhere, I would never come back, unfortunately.

Positive Reviews

David Modarelli David Modarelli

The staff is HILARIOUS. I love talking to them. Coming here for great food and great people.

The staff is hilarious. I love talking to them. Coming here for great food and great people.

Mei Tan Mei Tan

Was served by a very sweet lady. Thank you for your recommendation.

I was served by a very sweet lady. Thank you for your recommendation.

Nita Nita

awesome service, very fast and lady was kind. thank you!

Awesome service, very fast, and the lady was kind. Thank you!

Yixin TAN Yixin TAN

I like this place. I come here every Thursday to get snack for my son as his supper, after his enric

I like this place. I come here every Thursday to get snacks for my son for his supper, after his enrichment class. Thanks for always being here. ❤️

Nur Aisyah Abdullah Nur Aisyah Abdullah

Amazing!! i love auntie annes . their pretzels are always to die for but the staff here especially a

Amazing! I love Auntie Anne's. Their pretzels are always to die for, but the staff here, especially Azlina, are the friendliest. Special thanks to Azlina! ❤️ She was really sweet and friendly, able to provide me with good recommendations on which pretzel is the best and provided me with excellent service.

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