Dough Culture at Hillion Mall - Main Image
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Dough Culture

at Hillion Mall

2.5 (204 reviews)
✅ MUIS Certified
🥡 Takeaway
🍽️ Dine In
Dough Culture Pte Ltd has established itself as Singapore's largest manufacturer of You Tiao (Chinese fried dough sticks), revolutionizing traditional Chinese breakfast culture through modern automation and stringent food safety standards while maintaining HACCP and Halal certifications. Founded by Alex Ong after witnessing elderly women working tirelessly through the night to manually knead, roll, and fry dough at traditional stalls, the company was born from a vision to honor their hard work by developing automated dough-making processes that preserve authentic flavors while ensuring consistent quality and food safety. This innovative approach has transformed a labor-intensive traditional craft into a scalable operation that serves multiple outlets across Singapore, from White Sands Shopping Centre in Pasir Ris to major shopping centers like AMK Hub, Causeway Point, and City Square Mall, making authentic You Tiao accessible to modern consumers seeking traditional breakfast experiences.

The core product offering at Dough Culture centers around their signature You Tiao, prepared using automated systems that maintain the traditional taste and texture that Singaporeans expect from this beloved Chinese breakfast staple. Their manufacturing process adheres to the most stringent food safety and hygiene standards, ensuring that each batch meets both HACCP international food safety requirements and local halal certification standards, making their products suitable for Singapore's diverse religious communities. The company's commitment to quality consistency across all retail locations means customers can expect the same authentic You Tiao experience whether they visit their Admiralty Place outlet, Changi City Point location, or any of their other strategically positioned stores throughout Singapore, maintaining the delicate balance of crispy exterior and soft, chewy interior that defines perfect You Tiao.

Dough Culture's success represents a broader trend in Singapore's food industry where traditional recipes meet modern technology to create scalable businesses that preserve cultural heritage while meeting contemporary food safety and accessibility standards. Their expansion to multiple prime retail locations, including major shopping centers and transportation hubs, demonstrates how traditional Chinese breakfast culture can be successfully integrated into Singapore's modern retail landscape. The company's story resonates with Singapore's entrepreneurial spirit, showing how observation of traditional practices can inspire innovative solutions that honor cultural heritage while creating sustainable business models, positioning Dough Culture as both a food manufacturer and a cultural bridge that connects traditional Chinese culinary traditions with modern Singaporean lifestyle demands.

Customer Reviews

2.5 / 5

Based on 204 reviews

Contact & Location

This Location

Hillion Mall View all businesses in Hillion Mall →

17 Petir Rd, B2-43, Singapore 678278, Hillion Mall, Singapore 678278

Other 10 Locations

AMK Hub

6752 2123

Bedok Mall

6752 2123

Canberra Plaza

6752 2123

Causeway Point

6893 9223

Changi City Point

6752 2123

City Square Mall

6752 2123

Clementi Mall

6752 2123

Downtown East Mall

6752 2123

Hougang Rivercourt

6752 2123

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Business Hours

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Reviews & Ratings

Customer Reviews

2.5 / 5

Based on 204 reviews

Negative Reviews

Jia Wei Jia Wei

Young lady staff poor attitude, auntie staff very blur.

The young lady staff had a poor attitude, and the auntie staff seemed very blur.

Daniel Tan Daniel Tan

Ordered via foodpanda. The youtiao rojak had this piece of very hard.... plastic? Tile? I have no i

Ordered via Foodpanda. The youtiao rojak had this piece of very hard... plastic? Tile? I have no idea what it is, but it's definitely not peanut as it has a smooth surface. And it does not break apart like a peanut would when I press onto it. I bit onto it so hard, my tooth hurts. What the heck, man...

Selat Selat

Hi, why is your red bean han chi peng is so flat. It looks like oily pancake. The clementi mall bran

Hi, why is your red bean han chi peng so flat? It looks like an oily pancake. The Clementi Mall branch's looks good and tastes delicious! This stall needs to keep it more appealing. Just suggesting!

Koh Chia Hui Koh Chia Hui

The staff initially promote the items 3 for $2.80 however when made payment to counter the cashier c

The staff initially promoted items at 3 for $2.80. However, when making payment at the counter, the cashier charged the original price, which was very misleading to customers. The service was also quite bad, and customers felt cheated by the sales promotion. This encounter made me feel that it would tarnish the company's reputation due to substandard and inconsistent pricing from the staff.

Samson Samson

I was being served with a bowl of glue instead of tao suan.. when I go back and confront the counter

I was served a bowl of glue instead of tao suan. When I went back to confront the counter staff and asked her to open it to see what was inside, one of the arrogant and rude female staff told me she knew what it was without opening it. She asked me to complain to their supplier or write to head office. I will not patronize this stall in the future.

Positive Reviews

Jermaine Jermaine

Food is tasty and affordable however rarely opens on time. Google states 10am opens but store is not

The food is tasty and affordable, however, they rarely open on time. Google states they open at 10 am, but the store is not ready to serve customers yet. They should update their operating hours so others don't make a wasted trip.

Golden Bear Golden Bear

Delicious traditional snacks that are Halal and vegetarian (mostly vegan). Nostalgia in every bite.

Delicious traditional snacks that are Halal and vegetarian (mostly vegan). Nostalgia in every bite.

Kelli Tan Kelli Tan

Excited that is finally open at Hillion! I used to visit the CWP de! Nevertheless the taste is still

Excited that it's finally open at Hillion! I used to visit the CWP branch. Nevertheless, the taste is still as good! Long queue! Their FB admin is also very kind to reply to DMs. Keep up the good work! …

Ken Sufian Ken Sufian

Great team and especially the malay guy behind the cashier. Big shout out to him for awesome fast se

Great team, and especially the Malay guy behind the cashier. Big shout out to him for his awesome, fast service. Today around 4pm-ish (like any other day), the queue gets long very fast, and he manages it well. And the best part is the food, always the same standard taste. The curry puff and fried banana are family favourites. Great team you have at Hillion Mall.

Jenson Ng Jenson Ng

Delighted to see it opening at early hours (8 am). Thanks Joey, your friendly, warm voice had make m

Delighted to see it opening at early hours (8 am). Thanks Joey, your friendly, warm voice made my day bright.

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