Auntie Anne's at 10 Paya Lebar Road - Main Image
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Auntie Anne's at 10 Paya Lebar Road - Main Image
Auntie Anne's - general
Auntie Anne's - general
Auntie Anne's - general
Auntie Anne's - general
Auntie Anne's - general
Auntie Anne's - general
+20

Auntie Anne's

at 10 Paya Lebar Road

3.6 (195 reviews)
• ✅ MUIS Certified
🥡 Takeaway
🍽️ Dine In
Auntie Anne's Singapore represents a significant milestone in the global pretzel chain's expansion into Southeast Asia, achieving complete MUIS halal certification across all 15 outlets islandwide in December 2021, making their freshly baked soft pretzels accessible to Singapore's entire multicultural community. The brand's commitment to sourcing all ingredients from MUIS-approved halal-certified suppliers demonstrates their dedication to inclusive dining, while their strategic locations spanning from AMK Hub and Compass One to premium destinations like The Paragon and VivoCity ensure that their artisanal pretzel experience reaches customers across all socioeconomic segments. This Pennsylvania-born concept has successfully adapted to Singapore's diverse palate preferences while maintaining the authentic hand-rolled, freshly baked quality that has made Auntie Anne's a beloved international brand.

The extensive menu at Auntie Anne's showcases both traditional American pretzel craftsmanship and innovative flavors tailored for the Asian market, featuring their signature Cinnamon Sugar Pretzel alongside unique offerings like Matcha Green Tea and Seaweed pretzels with nori. Their sweet selections include indulgent options like Almond Crunch with caramelized almonds and Chocolate Éclair varieties, while savory choices encompass The Original Pretzel, Parmesan cheese-topped versions, and Sour Cream & Onion flavors. Beyond traditional pretzels, their menu extends to Pretzel Stix, bite-sized Pretzel Pops, Pretzel Dogs featuring classic corndog and chicken sausage options, and innovative Cheddar cheese bites baked in pretzel dough, all priced accessibly from S$3.30 for original flavors, making gourmet pretzel experiences affordable for everyday indulgence.

Auntie Anne's success in Singapore lies in their perfect balance of maintaining authentic American pretzel-making techniques while embracing local innovation, exemplified by their vegan-friendly options made with egg-free and dairy-free dough that caters to diverse dietary preferences. Their introduction of Singapore's first dine-in pretzel cafe at Jurong Point represents their evolution beyond quick-service kiosks to comprehensive dining destinations, while their island-wide delivery service ensures convenience for customers throughout Singapore. The brand's consistent quality across all locations, combined with their commitment to freshly baked products prepared throughout the day, has established them as a unique player in Singapore's competitive snack food market, successfully carving out a niche that bridges American comfort food traditions with local halal dining requirements and Asian flavor preferences.

Customer Reviews

3.6 / 5

Based on 195 reviews

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Contact & Location

This Location

10 Paya Lebar Road View all businesses in 10 Paya Lebar Road →

10 Paya Lebar Rd #B2, Paya Lebar Rd, K7 PLQ Mall, 409057, 10 Paya Lebar Road, Singapore 409057

Other 10 Locations

9726 1300
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Reviews & Ratings

Customer Reviews

3.6 / 5

Based on 195 reviews

Negative Reviews

Cherish Cherish

The server was short with customers and brushed off their questions. Your best bet is to just use th

The server was curt with customers and brushed off their questions. Your best bet is to use the ordering machine and avoid talking to them altogether.

Clara Benedict Clara Benedict

I HARDLY leave bad reviews but today’s experience was horrid. I’ve always love’s auntie Anne’s pretz

I hardly leave bad reviews, but today's experience was horrid. I've always loved Auntie Anne's pretzels, and the quality was as I remembered. However, I normally receive a more generous portion of chocolate for the eclairs compared to today, which was rather pathetic. I also always get cinnamon sugar added on top. I was willing to pay for extra chocolate and cinnamon, but the lady in the red shirt (the manager, I guess?) said, "Oh, there's no button to press so I can't give you that." Huh?? Is cinnamon sugar so expensive and rare that you can't even just give me some? So terribly horrid. Will never support this outlet ever again.

June April June April

workers attitudes is disgusting, waited for 21 mins, they finally pack my order, mind you, no one is

The workers' attitudes are disgusting. I waited for 21 minutes, and they finally packed my order, mind you, no one else was around. She pretended to work when I took out my phone and took pictures of her. Shameless.

Eng Eng

Came here to redeem the Samsung $2 pretzel promo. Quite worth it because the RRP is $3.80 so almost

Came here to redeem the Samsung $2 pretzel promo. It was quite worth it as the RRP is $3.80, making it almost 50% off. I got the cinnamon pretzel, which was quite nice, but I wouldn't pay the retail price for it.

Mr Tan Mr Tan

Auntie Anne’s Payalebar. 4 staff, 3 at the preparation area, 1 Auntie serving customer + cashiering

Auntie Anne's Paya Lebar. 4 staff, 3 at the preparation area, and 1 Auntie serving customers and cashiering. She was the only one serving customers. Super long queue. Please help her...

Positive Reviews

Xin Yi Seah Xin Yi Seah

Visited ~5PM on 01 April 2025. Both staff were lively and friendly. Lovely service :) Keep it up!

Visited around 5 PM on April 1, 2025. Both staff members were lively and friendly. Lovely service :) Keep it up!

Dato Dato

the pretzels were sooo delicious, it was served perfectly warm and had a chewy texture! the female h

The pretzels were so delicious! They were served perfectly warm and had a chewy texture. The female hijabi staff was really nice as well :-)

Valerie Francis Valerie Francis

Staff at PLQ mall was nice and friendly. My order was given to me very quickly, I always loved buyi

The staff at PLQ mall were nice and friendly. My order was given to me very quickly. I always love buying the cinnamon pretzel! It's the best pretzel.

diana poh diana poh

Staff was nice to remind me of waiting time for vegan pretzel.

The staff was nice to remind me of the waiting time for the vegan pretzel.

Ah Ooi Ah Ooi

Always love the Cinnamon sugar pretzel and Éclaire stix. The stall was not so busy when I was there.

Always love the Cinnamon Sugar Pretzel and Éclair Stix. The stall wasn't too busy when I was there. The staff were very friendly.

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