Dough Culture Pte Ltd has established itself as Singapore's largest manufacturer of You Tiao (Chinese fried dough sticks), revolutionizing traditional Chinese breakfast culture through modern automation and stringent food safety standards while maintaining HACCP and Halal certifications. Founded by Alex Ong after witnessing elderly women working tirelessly through the night to manually knead, roll, and fry dough at traditional stalls, the company was born from a vision to honor their hard work by developing automated dough-making processes that preserve authentic flavors while ensuring consistent quality and food safety. This innovative approach has transformed a labor-intensive traditional craft into a scalable operation that serves multiple outlets across Singapore, from White Sands Shopping Centre in Pasir Ris to major shopping centers like AMK Hub, Causeway Point, and City Square Mall, making authentic You Tiao accessible to modern consumers seeking traditional breakfast experiences.
The core product offering at Dough Culture centers around their signature You Tiao, prepared using automated systems that maintain the traditional taste and texture that Singaporeans expect from this beloved Chinese breakfast staple. Their manufacturing process adheres to the most stringent food safety and hygiene standards, ensuring that each batch meets both HACCP international food safety requirements and local halal certification standards, making their products suitable for Singapore's diverse religious communities. The company's commitment to quality consistency across all retail locations means customers can expect the same authentic You Tiao experience whether they visit their Admiralty Place outlet, Changi City Point location, or any of their other strategically positioned stores throughout Singapore, maintaining the delicate balance of crispy exterior and soft, chewy interior that defines perfect You Tiao.
Dough Culture's success represents a broader trend in Singapore's food industry where traditional recipes meet modern technology to create scalable businesses that preserve cultural heritage while meeting contemporary food safety and accessibility standards. Their expansion to multiple prime retail locations, including major shopping centers and transportation hubs, demonstrates how traditional Chinese breakfast culture can be successfully integrated into Singapore's modern retail landscape. The company's story resonates with Singapore's entrepreneurial spirit, showing how observation of traditional practices can inspire innovative solutions that honor cultural heritage while creating sustainable business models, positioning Dough Culture as both a food manufacturer and a cultural bridge that connects traditional Chinese culinary traditions with modern Singaporean lifestyle demands.
A Malay auntie employee had a very bad attitude. I asked for a red bean at first, and she asked me h
A Malay auntie employee had a very bad attitude. I asked for a red bean bun first, and she asked me how many. Then she gave me two and said I was wrong. I then asked for a black sesame bun, but she kept getting it wrong, and even taught me, "I teach you, this is called black sesame." When paying, she stated the wrong price, $5.30. After I paid using ShopBack, she apologized, saying, "Sorry, I miscalculated, it was $5.10." When I told her I had already paid, she said, "It's your problem, why did you transfer the money so quickly?" Another colleague found out and promptly returned $0.20 to me.
Tan Ming Yi
I just bought a fried dough stick. The female Malay waiter Andy kept telling me to my face because I
I just bought a fried dough stick. The female Malay waiter, Andy, kept telling me off because I refused to ask her to bake the fried dough stick outside. Originally, the fried dough stick had been left outside for a day and was not sold. It was visibly dry and hard! So I said I wanted the ones at the back to look fresher, and she got upset. She didn't want to give it even one star because of the service attitude.
Kallang
Being a regular customer of Dough Culture, it is not the first time that your staff is rude during s
As a regular customer of Dough Culture, this is not the first time your staff has been rude while serving. I felt that today's unprofessional attitude has gone too far. I just don't understand why your staff has to answer so rudely when serving customers. I'm paying for the food and then I have to get angry over it – definitely not worth it! Perhaps today will be my last time buying from your stall.
Shakilal
Very hard and greasy unlike how i bought at causeway point. Seems like fried too long, or kept out t
Very hard and greasy, unlike how I bought it at Causeway Point. It seems like it was fried for too long, or kept out for too long.
Jeffery
A very rude n bad attitude Malay auntie. Always like to give you food kept for lone time or no good
A very rude Malay auntie with a bad attitude. She always seems to give you food that has been kept for a long time or is not good. Don't buy from this store.
Positive Reviews
Tan Hong Wei
Mei Ling Teo
Nice to shopping 🛍️🛒 …
Nice for shopping ️ …
Ng Hock Wee
Jonathan Tan
Finally store opens at Sun plaza. Loves this and gives me a nostigic feeling when I'm younger.
Finally, the store opens at Sun Plaza. I love this and it gives me a nostalgic feeling of when I was younger.
