Yikowei

Yikowei traces its origins to 1983, spending nearly four decades preserving and promoting traditional Singapore snacks through modern retail channels. The company specialises in freshly handmade popiah and an array of heritage kueh that represent Singapore's diverse culinary influences.

Their product range includes freshly made popiah, kueh pie tee, mar chee, traditional and organic glutinous rice, pumpkin kueh, soon kueh, and yam kueh. The business also produces Nonya pineapple tarts and cheese pineapple tarts, particularly popular during festive seasons. All items emphasise traditional preparation methods while meeting contemporary food safety and presentation standards.

Yikowei has earned multiple accolades including the Top 100 Singapore Excellence Award, Singapore Heartland Enterprise Star Award for Young Entrepreneur, and the 360-Breakthrough Award with Special Recognition. Their main operations centre at Shimei East Kitchen in Bedok North, with retail presence near MRT stations for customer accessibility. The company belongs to the Singapore Food Manufacturers' Association, reflecting their commitment to industry standards. For Singaporeans seeking authentic traditional snacks or introducing younger generations to heritage foods, Yikowei bridges the gap between old-style preparations and modern consumer expectations, maintaining relevance across demographic groups.