Swee Heng 1989 Classic at IMM Shopping Mall - Main Image
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Swee Heng 1989 Classic

at IMM Shopping Mall

3.2 (210 reviews)
✅ MUIS Certified
🥡 Takeaway
🍽️ Dine In
Swee Heng 1989 Classic represents the evolution of Singapore's first full-fledged halal bakery chain, originally established in the late 1980s and officially debuting its Classic 1989 brand at West Mall in 2014. This beloved bakery has been "baking with passion since 1989," earning wide recognition from Singaporeans for their commitment to quality halal baked goods and nostalgic flavors.

The bakery specializes in an extensive range of halal-certified breads, pastries, and cakes that adhere to strict Islamic dietary laws, with all ingredients sourced from halal-certified suppliers. Popular items include the Chicken Luncheon Meat Egg bun, steamed rice cakes, Pandan Chiffon Cake, and various mochi-filled breads that showcase both timeless classics and exciting new flavors catering to local palates.

Maintaining a solid 4/5 customer rating, Swee Heng 1989 Classic has earned praise for their generous fillings and affordable pricing that never disappoints. With multiple outlets across Singapore and convenient online delivery services, the bakery continues to delight customers by creating authentic tastes that evoke nostalgia while satisfying modern cravings, making halal-certified baked goods accessible throughout the island.

Customer Reviews

3.2 / 5

Based on 210 reviews

Contact & Location

This Location

IMM Shopping Mall View all businesses in IMM Shopping Mall →

2 Jurong East Street 21, #01 - 83, Singapore 609601, IMM Shopping Mall, Singapore 609601

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Business Hours

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Reviews & Ratings

Customer Reviews

3.2 / 5

Based on 210 reviews

Negative Reviews

Navya Sri Navya Sri

I went to buy a waffle here and ordered one. I was just checking out the cakes section. There is one

I went to buy a waffle here and ordered one. While I was checking out the cakes section, a Malay lady (I don't know her name) came in and asked me to move. I thought she was a customer, so I made space and continued looking at the cakes. She then came back to me and rudely told me to wait outside because I had ordered a waffle. To my surprise, she was a staff member. Because of her, my visit was not pleasant.

Wonton Noodles Wonton Noodles

The reason I give one or two rating because I order chocolate waffle then when I came home I check t

I'm giving a one or two-star rating because I ordered a chocolate waffle, but when I got home and checked, they gave me butter instead of chocolate! I don't understand why this happened, and I was very angry. This is disappointing, and I won't be coming back.

Ernie Lydiana (Adeq) Ernie Lydiana (Adeq)

Please do respect customer when customer seeking for help but instead this 2 malay lady replied 'the

Please do respect customers when they are seeking help. Instead, these two Malay ladies replied, 'They are not supposed to pack items inside the plastic.' As customer service, please be polite. As management, please do something and advise your staff. I checked in at 9-plus pm at the IMM outlet.

Dolly Kuan Dolly Kuan

Small shop with wide varieties of bread.Looked neat and clean.Seems abit narrow tho.Cashier was more

Small shop with a wide variety of bread. Looked neat and clean, though it seemed a bit narrow. The cashier was more focused on chatting with other staff and almost forgot to put the bread in the bag. We found a small cake in the bag when we got home, and we weren't charged for it. I guess they were clearing their stocks as it was going to expire tomorrow.

Zhi Heng Zhi Heng

Positive Reviews

Serina Jay Nair Serina Jay Nair

Sumathi Govindaraju Sumathi Govindaraju

KC SM KC SM

Always a fan of Swee Heng’s bread! Usual favourite are Otah, Ham & Cheese and Nacho Cheese Chicken.

Always a fan of Swee Heng’s bread! My usual favourites are Otah, Ham & Cheese, and Nacho Cheese Chicken. I tried the Chocolate Mochi for the first time and it was average; the chocolate filling was a mix between cream and paste, not very chocolatey.

Tan Kieu Ling Tan Kieu Ling

Cake so nice. I've eaten many different bakeries, but the only one here is a delicious and sweet cak

The cake is so nice. I've tried cakes from many different bakeries, but this one is a delicious and sweet cake that I never get tired of.

Shawn CHONG Shawn CHONG

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