Twelve Cupcakes at Seletar Mall - Main Image
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Twelve Cupcakes

at Seletar Mall

2.7 (269 reviews)
✅ MUIS Certified
🥡 Takeaway
🍽️ Dine In
Twelve Cupcakes has established itself as Singapore's premier cupcakery, co-founded by DJ Daniel Ong and actress Jamie Teo in 2011. This beloved bakery chain offers over 60 handcrafted cupcake flavours, from classic Red Velvet to uniquely Singaporean creations like Gula Melaka Pandan, all made fresh daily with premium ingredients.

The bakery features 12 signature "Everyday Flavours" alongside 50 rotating special varieties, with a new flavour launched monthly to keep the selection exciting. Popular items include the indulgent Oozy Choco Pearls cupcakes and their expanded range of honey cakes and brownies introduced in recent years.

With 35 outlets across Singapore, Twelve Cupcakes has perfected the art of creating cupcakes tailored to Asian preferences – less sweet than traditional Western versions while maintaining rich, satisfying flavours. Perfect for celebrations, gifts, or everyday treats, the bakery offers convenient online ordering with islandwide delivery, making it easy to bring joy through their delightful creations.

Customer Reviews

2.7 / 5

Based on 269 reviews

Contact & Location

This Location

Seletar Mall View all businesses in Seletar Mall →

33 Sengkang W Ave, B1-K10 The Seletar Mall, Singapore 797653, Seletar Mall, Singapore 797653

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Reviews & Ratings

Customer Reviews

2.7 / 5

Based on 269 reviews

Negative Reviews

J C Tan J C Tan

Ordered 3 boxes of 12 mini cupcakes via their WhatsApp for self-collection at Seletar Mall outlet. U

Ordered 3 boxes of 12 mini cupcakes via WhatsApp for self-collection at the Seletar Mall outlet. Upon collection, I checked the top box and noticed some of the cupcakes had toppled to the side. I informed the staff, and all she did was use tongs to pick up the toppled cupcakes and try to readjust them back into place. All 3 boxes had at least 1 cupcake toppled. I mentioned that if she's using tongs to pick them up like that, wouldn't the cream smudge? All she said was it's packed by HQ and delivered here, so it has nothing to do with the shop. I was even told that it's normal for the cupcakes to topple. I suggested that if they know the cupcakes tend to pop out, shouldn't they do something about the packaging? I was ignored, and she insisted it's normal. (FYI, I've ordered from other shops before, and they secure the cupcakes well with double-sided tape at the base.) What's the point of buying cupcakes if the frosting at the top is going to get smudged? The shop staff told me to reach out to HQ instead. I texted HQ via WhatsApp, and there was ZERO reply, not even an acknowledgement. Ridiculous customer service, please beware. Only saving grace is the cupcakes tasted quite nice and not too sweet.

Positive Reviews

Jia Qi Jia Qi

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