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PrimaDéli proudly holds the distinction of being Singapore's first home-grown and largest halal bakery franchise, serving the community since 1992 with unwavering commitment to quality and authenticity. With comprehensive MUIS halal certification across all outlets and products, PrimaDéli has become the trusted choice for Muslim families and individuals seeking premium baked goods. The brand has successfully developed its unique blend of Asian and Western flavors, creating products that resonate with Singapore's multicultural palate while maintaining traditional handmade quality despite industrial-scale production. The extensive product portfolio spans signature cakes like the iconic Pandan Chiffon, Blackforest, and Rainbow Fantasy, alongside seasonal specialties for festive occasions. Their savory selection includes beloved items such as Singapore Curry Puff, Chicken Pie, and Egg Tart, while the bread and pastry range features quality buns, cookies, and all-time favorite waffles. PrimaDéli excels in custom cake creation for weddings, birthdays, and cultural celebrations, demonstrating their understanding of local traditions and preferences. With approximately 23-33 strategically located outlets across Singapore's major business, shopping, and residential areas, PrimaDéli ensures accessibility for daily needs and special occasions. Their comprehensive online platform offers both delivery and self-collection services, while seasonal product launches during Lunar New Year and Mid-Autumn Festival showcase their commitment to cultural relevance and innovation in the halal bakery segment.