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Dough Culture - general
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Dough Culture

at NEX

2.5 (204 reviews)
• ✅ MUIS Certified
🥡 Takeaway
🍽️ Dine In
Dough Culture Pte Ltd has established itself as Singapore's largest manufacturer of You Tiao (Chinese fried dough sticks), revolutionizing traditional Chinese breakfast culture through modern automation and stringent food safety standards while maintaining HACCP and Halal certifications. Founded by Alex Ong after witnessing elderly women working tirelessly through the night to manually knead, roll, and fry dough at traditional stalls, the company was born from a vision to honor their hard work by developing automated dough-making processes that preserve authentic flavors while ensuring consistent quality and food safety. This innovative approach has transformed a labor-intensive traditional craft into a scalable operation that serves multiple outlets across Singapore, from White Sands Shopping Centre in Pasir Ris to major shopping centers like AMK Hub, Causeway Point, and City Square Mall, making authentic You Tiao accessible to modern consumers seeking traditional breakfast experiences.

The core product offering at Dough Culture centers around their signature You Tiao, prepared using automated systems that maintain the traditional taste and texture that Singaporeans expect from this beloved Chinese breakfast staple. Their manufacturing process adheres to the most stringent food safety and hygiene standards, ensuring that each batch meets both HACCP international food safety requirements and local halal certification standards, making their products suitable for Singapore's diverse religious communities. The company's commitment to quality consistency across all retail locations means customers can expect the same authentic You Tiao experience whether they visit their Admiralty Place outlet, Changi City Point location, or any of their other strategically positioned stores throughout Singapore, maintaining the delicate balance of crispy exterior and soft, chewy interior that defines perfect You Tiao.

Dough Culture's success represents a broader trend in Singapore's food industry where traditional recipes meet modern technology to create scalable businesses that preserve cultural heritage while meeting contemporary food safety and accessibility standards. Their expansion to multiple prime retail locations, including major shopping centers and transportation hubs, demonstrates how traditional Chinese breakfast culture can be successfully integrated into Singapore's modern retail landscape. The company's story resonates with Singapore's entrepreneurial spirit, showing how observation of traditional practices can inspire innovative solutions that honor cultural heritage while creating sustainable business models, positioning Dough Culture as both a food manufacturer and a cultural bridge that connects traditional Chinese culinary traditions with modern Singaporean lifestyle demands.

Customer Reviews

2.5 / 5

Based on 204 reviews

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Contact & Location

This Location

NEX View all businesses in NEX →

23 Serangoon Central, B2-09 NEX, Singapore 556083, NEX, Singapore 556083

Other 10 Locations

AMK Hub

6752 2123

Bedok Mall

6752 2123

Canberra Plaza

6752 2123

Causeway Point

6893 9223

Changi City Point

6752 2123

City Square Mall

6752 2123

Clementi Mall

6752 2123

Downtown East Mall

6752 2123

Hillion Mall

6752 2123

6634 2061
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Reviews & Ratings

Customer Reviews

2.5 / 5

Based on 204 reviews

Negative Reviews

Samantha Tan Samantha Tan

Bought tao suan from rivercourt, hougang. The tao suan was total cold! The you tiao was also cold

Bought tau suan from Rivercourt, Hougang. The tau suan was totally cold! The you tiao was also cold and hard. I couldn't heat up the tau suan as I was outside. I tried to eat it anyway to avoid wasting money...

Edmund Edmund

Offer 2 boxes fried beancurd skin for S$5

Offer: 2 boxes of fried beancurd skin for S$5.

Jackson Tan Jackson Tan

Always long Q. The start working very slow. We rushing work how come need wait So long. Pls take a l

There's always a long queue. The staff start working very slowly. We're rushing to get work done, so why do we need to wait so long? Please take a look, management.

Chantelle Ong Chantelle Ong

Service staff at nex outlet should improve on the service. I was apologetic when my card didn't work

The service staff at the Nex outlet should improve their service. When my card didn't work, I apologized and asked to try again with another card, even saying 'sorry'. The service staff glared at me and showed attitude. In front of me, an auntie bought one small item, and the service staff didn't give her a plastic bag. When the auntie asked for a plastic bag, the service staff looked unhappy and also gave an attitude. I likely won't patronize this outlet again.

Clarence Yeo Clarence Yeo

Tried fritter and carrot cake and I thot they were trying to make them taste unique from others, but

I tried the fritter and carrot cake, and while I thought they were trying to make them taste unique from others, they actually tasted horrible. Only the goreng pisang was okay!

Positive Reviews

Roslan Eddie Roslan Roslan Eddie Roslan

I am very satisfied with the service and quality of the food. staff all cheerful, friendly and treat

I am very satisfied with the service and the quality of the food. The staff were all cheerful and friendly, treating me well even though they were quite busy at that time.

Esmie Esmie

I ordered one piece of carrot cake and three pieces of samosa. The total price was $2.90; I paid wit

I ordered one piece of carrot cake and three pieces of samosa. The total price was $2.90, and I paid with Fave. The carrot cake was rather plain, and I felt it could have been tastier. The samosa, on the other hand, was pretty good. I would go back for more. I went there on a Saturday morning, and there were around six people in the queue. That's already considered a short queue for Dough Culture, because the queue is usually super long at other times of the day (e.g., more than 11 people). Nearest MRT: Serangoon. It's really close to the Circle Line exit.

Mico Jun Mico Jun

standard of food overall changed as in portion much reduced. starch base was more than the mung bean

The standard of food has changed overall, with portions much reduced. The starch base was more than the mung bean itself.

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