Toast & Roll by Swee Heng at Velocity @ Novena Square - Main Image
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Toast & Roll by Swee Heng at Velocity @ Novena Square - Main Image
Toast & Roll by Swee Heng - menu
Toast & Roll by Swee Heng - menu
Toast & Roll by Swee Heng - menu
Toast & Roll by Swee Heng - menu
Toast & Roll by Swee Heng - general
Toast & Roll by Swee Heng - general
+6

Toast & Roll by Swee Heng

at Velocity @ Novena Square

3.3 (49 reviews)
• ✅ MUIS Certified
Fast Food Bakeries Korean
🥡 Takeaway
🍽️ Dine In
Toast & Roll by Swee Heng represents the innovative sixth addition to the established Swee Heng Corporation's brand portfolio, launching in August 2024 as a modern halal-certified bakery concept that targets younger demographics including working adults and youths. This strategic expansion builds upon Swee Heng's 35-year legacy since 1989, leveraging their reputation as a trusted household name with over 35 outlets islandwide to create a contemporary grab-and-go bakery experience.

The bakery showcases over 50 carefully curated items ranging from $2.10 to $4.80, combining signature flavors like BBQ Chicken Floss and Hawaiian Pizza with innovative offerings such as Hokkaido Milk Danish and Taiwan Taro Rolls. The brand's appeal is enhanced through special bunny- and cat-patterned packaging that reflects their focus on younger consumers while maintaining Swee Heng's commitment to quality and affordability.

With rapid expansion across Singapore including locations at Jurong Point, Oasis Terraces, Tampines MRT, Novena Square, and Bedok Mall, plus upcoming openings at The LINQ @ Beauty World, Lentor Modern, West Mall, and Heartland Mall Kovan, Toast & Roll demonstrates Swee Heng's ability to adapt their established halal bakery expertise to contemporary market demands. This modern approach ensures convenience and innovation while preserving the quality halal-certified products that have made Swee Heng a trusted choice for all communities in Singapore.

Customer Reviews

3.3 / 5

Based on 49 reviews

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Contact & Location

This Location

Velocity @ Novena Square View all businesses in Velocity @ Novena Square →

238 Thomson Rd, #01-91/92 Velocity@Novena Square, Singapore 307683, Velocity @ Novena Square, Singapore 307683

Other 6 Locations

6354 3206

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Business Hours

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Reviews & Ratings

Customer Reviews

3.3 / 5

Based on 49 reviews

Negative Reviews

Clarice Lim Clarice Lim

bought cream puffs last friday, one of it with no cream in it. Went to feedback to one of the staff,

I bought cream puffs last Friday, and one of them had no cream inside. I went to give feedback to one of the staff members, and was told they would call me to update on the situation. It's been four days and I still haven't received a reply.

Julian Tan Julian Tan

Also by Swee Heng, this bakery is a lot better than crolo and I feel better than Swee Heng itself. A

Also by Swee Heng, this bakery is a lot better than Crolo and I feel it's even better than Swee Heng itself. They have a lot of unique bread and pastries. The baked honey cheese is delicious, and the danish and mushroom bun are good too.

Evelyn Tan Evelyn Tan

Feel cheated to pay $2.80 for a tuna bun with half of it filled with air. The nacho chicken bun is w

Felt cheated paying $2.80 for a tuna bun that was half air. The nacho chicken bun was even worse.

Positive Reviews

Evelyn Tan (ET Home Kitchen) Evelyn Tan (ET Home Kitchen)

waffle very nice. bread too

The waffles were very nice. The bread was good too.

Eunice Tan Eunice Tan

Absolutely love the brand it’s so cute, all of their baked goods looked adorable and yummy. And they

Absolutely love the brand, it's so cute! All of their baked goods looked adorable and yummy, and they tasted really delicious too! Looking forward to trying out their cakes next time.

Jasmine Tan Jasmine Tan

Tried their new Pandan roll with taro filling and mochi! $4 per box. Not too sweet with nice mochi t

Tried their new Pandan roll with taro filling and mochi! It costs $4 per box. Not too sweet with a nice mochi texture.

S. Y. S. Y.

Very nice cake design. Comes in a cute box and bag.

Very nice cake design. It comes in a cute box and bag.

Alvin Ho Alvin Ho

Exceptional in every aspect! They offer an array of modern western and eastern desserts at a very re

Exceptional in every aspect! They offer an array of modern Western and Eastern desserts at a very reasonable price without compromising quality. This shop is a gem compared to those overpriced cake shops, and the staff are very nice and friendly. Highly recommend!

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